For Europe’s Spring/Summer 2010, J.Lindeberg is exploring the dynamic and vibrant focal point of pristine tailoring and active sportswear.
– Although a true paradox to some, we see the bridging of fashion and function as one of our most important missions, says J.Lindeberg CEO, Stefan Engström. With a tradition in both tailoring and sports, it is quite natural that J.Lindeberg will be the one to launch the new ”Techno Couture” concept.
– Combining lightweight materials with woven/wool structures, blending cotton/wool garments with TechLinings and mesh, lining nylon garments with cotton and introducing waterproof/breathable/3-layer fabrics for dressed garments demonstrates a commitment to refreshed fabric combinations and execution. The mix of technologies and materials translates to a mix of experience for the brand. This collection is brimming with energy, elegance and eccentricity. And, most importantly, is still true to our Scandinavian heritage, says J.Lindeberg Artistic Director, Pierangelo D’Agostin.

The result is a new promise for an active life in style. The detailed “Rance Dressed Nylon Jacket”, the high pocketed “Bar- ret Super Drill Jacket” and super tailored, short length “Nixon Mini Dogtooth Jacket”, with slim “Paulie Mini Cotton Dogtooth Pants” will definitely stand out and do the job, each garment in this collection is tailored to move.

Since 2005 and listening to Juliette Lewis and The Licks about a thousand times it finally happened. J. Lindeberg have reached the shores of Australia. Thank you to everyone helping out to at the J. Lindeberg celebration and ’slow food’ dinner. A special thanks to Aidan and our partners. To view pictures from the event please go to Swensk on Facebook.

And of course. Thanks to our guests. We hope that you will come back next time.

Partners,

Cricketers Arms Lager (www.calager.com)
Daylesford and Hepburn Mineral Springs Co. (www.dhmsco.com.au)
Silverwings Wines (www.silverwingswines.com)
Woongara Wines

So there you go. Time for Swensk to meet new friends. Our Showroom is now open for the Australian public.

This is a summery for those that do not know Johan Lindeberg. Johan worked in the advertising industry and moved over to work for Diesel as Creative Director. He created the tagline “For successful living” and won several advertising awards around the world in collaboration with the Swedish ad agency Paradiset. One day he got fed up with it and left Diesel to start a new breed of fashion clothing – J. Lindeberg. The tagline was 21st Century Lifestyle and aimed for the first generation of people that did not grow old. The ambition was high and after spending 40 million AUD in brand investments the venture capital threw him out with the words “even Michelangelo had to listen to the Pope”. 6 months later and one missed catwalk Johan is back. This is the re-launch party held in Stockholm, Sweden. If you want to see the last catwalk done by JL, please visit Swensk on Facebook. You will also find a video from the opening of the new JL Flagship Store in Stockholm.

If you want to get an invitation to the Swensk launch of J Lindeberg in Australia, please send a mail with your contact details to concierge@swensk.com.