Posts Tagged ‘Fifth Avenue Shoe Repair’

How to tell a story without a plot….

Monday, February 22nd, 2010

Fifth avenue shoe repair Spring 2010 collection withholds two contradicting themes.

First: very down to earth, holding soft colour tones and washed hand feel.  By over-dyeing garments in double weave linens, parachute poplins and cashmere jerseys our ambition has been to achieve a “close to earth” expression. We call this the human part of the collection.
Second: the complete opposite; a colourful fairytale landscape with multiflower patterns and shapes without boundaries. With extra everything we defy the minimalist and give you the maximalist. A strong floral and eccentric palette of vibrant colours constitute our surreal, beautiful and alien part of the collection. This is the non human part of the collection.

The two elements co-exists in the same way flower and weed nurture from the ground – needing each other to survive or to even exist.
We present this collection based on characters. We bring them out in the collection, each character explaining and telling their unique story. Combined they create a snapshot, a story of our every day life in which we all take a part in creating.

The storyteller an observing and interfering character, pushing and forcing us towards change and progression. Always with good intention. The collector a lover of things. He borrows your belongings, collects them, steals them and at the same time captures a little bit of you in his collection.  The peace maker once a warrior. Now he is older and wiser, not so aggressive as he once was. He wants to teach you to not make the same mistakes he once have made.

The traveller searches the truth, always looking for movement. The most important thing is to depart, not to arrive. The doll once human, too much in love with things. Now she has transformed into a non human fairytale object. The geisha a fairytale version of a human, easily mistaken for being evil. She is wise and observing, always following her tone.

Swensk Store and Showroom Online

Friday, December 19th, 2008

So there you go. Time for Swensk to meet new friends. Our Showroom is now open for the Australian public.

Showroom

F**R Zip it

Wednesday, October 29th, 2008

Despite its pure functionality, the zipper is one of the oldest fashion tricks in the book. Not only is it a quick and practical way to bring definition and shape to any jacket or skirt, it’s clean industrial look renders it a striking staple in its own right among punks and avant guardians alike. Fifth Avenue Shoe Repair in Swensk store now.

Zip Lock – An ordinary closure becomes many designer’s latest decorative muse.