For Europe’s Spring/Summer 2010, J.Lindeberg is exploring the dynamic and vibrant focal point of pristine tailoring and active sportswear.
– Although a true paradox to some, we see the bridging of fashion and function as one of our most important missions, says J.Lindeberg CEO, Stefan Engström. With a tradition in both tailoring and sports, it is quite natural that J.Lindeberg will be the one to launch the new ”Techno Couture” concept.
– Combining lightweight materials with woven/wool structures, blending cotton/wool garments with TechLinings and mesh, lining nylon garments with cotton and introducing waterproof/breathable/3-layer fabrics for dressed garments demonstrates a commitment to refreshed fabric combinations and execution. The mix of technologies and materials translates to a mix of experience for the brand. This collection is brimming with energy, elegance and eccentricity. And, most importantly, is still true to our Scandinavian heritage, says J.Lindeberg Artistic Director, Pierangelo D’Agostin.

The result is a new promise for an active life in style. The detailed “Rance Dressed Nylon Jacket”, the high pocketed “Bar- ret Super Drill Jacket” and super tailored, short length “Nixon Mini Dogtooth Jacket”, with slim “Paulie Mini Cotton Dogtooth Pants” will definitely stand out and do the job, each garment in this collection is tailored to move.

Starting Boxing Day Swensk’s annual sale starts. To be able to see whats on sale and to reserve your size, you need to be on our mailing list. Once you are on our mailing list you will receive a log-in and password for the reserved area. If you are not on our mailing list but would like to get updates of new stock and sales, please register on swensk.com “Want to be in the know?”. Women’s sales are located in Melbourne’s GPO until 31 December 2009. 2010 the women collection wiol return to our flagship on 230 Little Collins Street.

17-24 December
Our womens collection makes a guest appearance…

Yes. We have made the decision to move all our womens stock over to Melbourne’s GPO in the week leading up to Christmas. We hope to introduce Swedish international fashion labels to a whole new audience whilst re-connecting with our loyal customers in a festive, albeit temporary, environment.

Please note that the mens line will remain at Shop 1, 230 Little Collins Street. To make Christmas shopping a little easier for you, we will have our whole range of stock and sizes out in both stores and complimentary gift wrapping service is also available.
Come join us for a drink at our GPO store after 5.00 pm on Friday 18th December

26-31 December
Swensk – Mens & Womens on SALE!

The words “sales” and “discounts” are not in Swensk’s store vocabulary and although disappointing to some, for us, the dedication to slow fashion exceeds quick money.

However, due to our huge range, we will need to remove a lot of stock to make way for our new collection in early 2010. So if you’re a fan of sales, and you’re a fan of Swensk then HAPPY HOLIDAYS!

For all of our loyal customers, as a sign of appreciation for your support over the past 18 months, we at Swensk want to make your holiday shopping just a little bit easier. If you come in before the 25th of December, we will be able to show you what stock will go on sale and hold it for you so that you don’t have to wait in line on Boxing Day.

Womens sale stock will be located at Melbourne’s GPO
Mens sale stock will be located at Shop 1, 230 Little Collins Street

More information and web links to follow in the coming week so stay tuned!

Hayley Hughes is a Melbourne stylist, street style photographer and blogger. Her creative pursuits have seen her travel the world, living and working in Tokyo, Japan. Back home in Melbourne Hayley is focussing on building her styling portfolio, working with local designers, photograhers,  bands and now Swensk. Hayley’s inspiration for the window display was “Interesting people never go out of fashion”.

Choosing one of Sweden’s most influential writer, director and producer of all time, Ingmar Bergman, Hayley Hughes has taken a contemporary approach to one of his greatest pieces of work. Sommaren med Monika (Summer with Monika).

Initially drawn by his renegade attitude to directing and the controversy which surrounded the release of Sommaren med Monika, Hayley was inspired by the film’s take on adventure, love and responsibility.

Working with Melbourne based Swedish fashion photographer Viktor Nilsson, the two have re-created and captured the mood, intensity and love triangle from the 1953 film. Swensk is excited to invite you to visit this window display this Saturday, 12th December.

When I go home I always go to Nordiska Kompaniet (NK). Even though it is a department store it is a classy one. While you are there, take the free NK essential guide to Stockholm. If you don’t feel like waiting, download it here. While in Stockholm, just look up into the air, the NK symbol is above the rooftops and during night time it is lit up and turning around. If you still can’t find it Google will always help you. You will find all the main Swedish brands here Filippa K, J. Lindeberg and Whyred. Acne is a stone through away in PK-huset and FASR is in PUB, another department store aiming to become the no. 1 fashion house of Stockholm offering more up and coming brands. Of course each brand has their own stores located somewhere on Stockholm’s Islands but that’s another story.

This text is a part of the; Neither right, nor wrong, but personal Suicide Blondes guide to Stockholm. In short, SB goes Stockholm.

Since 2005 and listening to Juliette Lewis and The Licks about a thousand times it finally happened. J. Lindeberg have reached the shores of Australia. Thank you to everyone helping out to at the J. Lindeberg celebration and ’slow food’ dinner. A special thanks to Aidan and our partners. To view pictures from the event please go to Swensk on Facebook.

And of course. Thanks to our guests. We hope that you will come back next time.

Partners,

Cricketers Arms Lager (www.calager.com)
Daylesford and Hepburn Mineral Springs Co. (www.dhmsco.com.au)
Silverwings Wines (www.silverwingswines.com)
Woongara Wines

“It might not be Paris or New York, but all the Swedes lighting up Stockholm Fashion Week definitely prefer it that way. Touching down on a dark and misty metropolis (the sun sets at 4:30!), we had lots of ground to cover in just 72 hours. Whyred, Fifth Avenue Shoe Repair, and Minimarket were just a few of the favorites we were able to capture on and off the runways.

Fifteen shows and 600 images later, we feel as though we’ve merely scratched the surface of what this city has to offer, exceptional fashion and personal style ranking right up there with smoked herring and viking lore. Check out the first installment of snaps from our Nordic journey, and stay tuned for Part II, featuring even more fashion, trends, and runway reports from Stockholm.” – Stockholm Fashion Week: The Shows, The Parties, The Street Style, and More!

Catwalk videos from our brands from this show will be previewed on blog.swensk.com in august.

So there you go. Time for Swensk to meet new friends. Our Showroom is now open for the Australian public.

This is a summery for those that do not know Johan Lindeberg. Johan worked in the advertising industry and moved over to work for Diesel as Creative Director. He created the tagline “For successful living” and won several advertising awards around the world in collaboration with the Swedish ad agency Paradiset. One day he got fed up with it and left Diesel to start a new breed of fashion clothing – J. Lindeberg. The tagline was 21st Century Lifestyle and aimed for the first generation of people that did not grow old. The ambition was high and after spending 40 million AUD in brand investments the venture capital threw him out with the words “even Michelangelo had to listen to the Pope”. 6 months later and one missed catwalk Johan is back. This is the re-launch party held in Stockholm, Sweden. If you want to see the last catwalk done by JL, please visit Swensk on Facebook. You will also find a video from the opening of the new JL Flagship Store in Stockholm.

If you want to get an invitation to the Swensk launch of J Lindeberg in Australia, please send a mail with your contact details to concierge@swensk.com.