Fifth avenue shoe repair Spring 2010 collection withholds two contradicting themes.

First: very down to earth, holding soft colour tones and washed hand feel.  By over-dyeing garments in double weave linens, parachute poplins and cashmere jerseys our ambition has been to achieve a “close to earth” expression. We call this the human part of the collection.
Second: the complete opposite; a colourful fairytale landscape with multiflower patterns and shapes without boundaries. With extra everything we defy the minimalist and give you the maximalist. A strong floral and eccentric palette of vibrant colours constitute our surreal, beautiful and alien part of the collection. This is the non human part of the collection.

The two elements co-exists in the same way flower and weed nurture from the ground – needing each other to survive or to even exist.
We present this collection based on characters. We bring them out in the collection, each character explaining and telling their unique story. Combined they create a snapshot, a story of our every day life in which we all take a part in creating.

The storyteller an observing and interfering character, pushing and forcing us towards change and progression. Always with good intention. The collector a lover of things. He borrows your belongings, collects them, steals them and at the same time captures a little bit of you in his collection.  The peace maker once a warrior. Now he is older and wiser, not so aggressive as he once was. He wants to teach you to not make the same mistakes he once have made.

The traveller searches the truth, always looking for movement. The most important thing is to depart, not to arrive. The doll once human, too much in love with things. Now she has transformed into a non human fairytale object. The geisha a fairytale version of a human, easily mistaken for being evil. She is wise and observing, always following her tone.

For Europe’s Spring/Summer 2010, J.Lindeberg is exploring the dynamic and vibrant focal point of pristine tailoring and active sportswear.
– Although a true paradox to some, we see the bridging of fashion and function as one of our most important missions, says J.Lindeberg CEO, Stefan Engström. With a tradition in both tailoring and sports, it is quite natural that J.Lindeberg will be the one to launch the new ”Techno Couture” concept.
– Combining lightweight materials with woven/wool structures, blending cotton/wool garments with TechLinings and mesh, lining nylon garments with cotton and introducing waterproof/breathable/3-layer fabrics for dressed garments demonstrates a commitment to refreshed fabric combinations and execution. The mix of technologies and materials translates to a mix of experience for the brand. This collection is brimming with energy, elegance and eccentricity. And, most importantly, is still true to our Scandinavian heritage, says J.Lindeberg Artistic Director, Pierangelo D’Agostin.

The result is a new promise for an active life in style. The detailed “Rance Dressed Nylon Jacket”, the high pocketed “Bar- ret Super Drill Jacket” and super tailored, short length “Nixon Mini Dogtooth Jacket”, with slim “Paulie Mini Cotton Dogtooth Pants” will definitely stand out and do the job, each garment in this collection is tailored to move.

This season Whyred is in love. With acarefree attitude, the young at heart Whyred boys are out to woo the girls in abig city life manner. With the intellectual art and music scene of New York inthe early 80’s as a starting point, the inspiration this season is a young David Byrne whose geeky and dry stance is shaped by his bold pop culture statements.

30% sales item has been updated with Fifth Avenue Shoe Repair, Filippa K and Whyred. – Swensk Online

So there you go. Time for Swensk to meet new friends. Our Showroom is now open for the Australian public.

Being a master of portraying paradoxical characters, Alfred Hitchcock has acted as the ideal muse. The type of character presented in the new look is a contradistinctive mix between a clean and a preppy Cary Grant in the film North by Northwest on the one hand and bohemian modernistic styles of Ingmar Bergman or the mad genius Syd Barrett on the other. The result is a transformal man with a customised and well dressed base messed up with contrasting chunky and colourful details.

Being the ultimate symbol of a paradoxcharacter, Marilyn Monroe is the ideal muse this season. The fabricated Hollywood image of a glamorous sex symbol stands in complete contrast to her private saddened and dishevelled self. Inspiration is also found in strong and complex Hitchcock-women, and the type of character presented in the new look is a ballsy go-ahead heroine with the ability to reinvent herself for everyday adventures.

Decorated and ornamented details characterize the look of Autumn 2008. The shapes are sculptured and built in to volume by using padding techniques. You find seemingly chaotic rope structures evolving into cable like details. The softness of braided ornaments contrasts to broken pleats inspired by deconstructed glass buildings. Technical features in choice of materials, however accentuated by technical accessories such as deconstructed metal zippers used to decorate. The women’s collection is gently deconstructured, softness in shapes and materials. In combination we have challenged manufacturing by adding traditional men’s tailoring in women’s coats. Width and volume is the silhouette, often created by doubling the fabric. The men’s collection contain many garments where the style is doubled or stands as a hybrid between garments -- a play with definitions. The colours; black and white with a deep emerald green as an accent together with skin tones, sand and winter white.

This is a very exciting collection for us, influenced by early seventies England and full of funky contrasts between early punk and classic English refinement, with a dash of humor and sense of not taking yourself too seriously. Imagine a stylish young Lord or Lady in the early seventies who’s gone totally punk. Inspired by Velvet Underground’s singer Nico, the Filippa K Woman collection is a style conscious fusion of masculine and feminine elements, letting rebellious punk meet girlish sensuality in the clean, simple design language we associate with Filippa K Woman. The theme for the Filippa K Man collection is rough elegance. Mixing the classic English with the early days of punk, in its subtler “The Clash” variation with slim fits and playful mix of patterns, rather than hardcore safety pins and shiny studs. All brought together by the marquee sense of Filippa K simplicity.

Inspiration is always drawn from the iconic style of the 1960s Mods and an expression taken from The Who’s manager, Pete Meaden represents the Whyred design philosophy; “Clean living under difficult circumstances”. Faithful to the simplicity of post-modern aesthetics, Whyred creates classic, wearable designs with a modern twist that have become signature staples.