Tim Flemming
Founder
Flatland OK
Age 38

Ultimate style icon; Clint Eastwood in his earlier films, perfect balance being between being dressed up while dusty (like a carpenter).

Fredrik Jönsson
Fashion Designer
Age: 33

“Keep it simple stupid”

Emma Telfer
Marketing Manager
State of Design
Age 30

Ultimate on-line shopper always looking for that $2 000 item discounted. Hello Rick Owen.

Chloe Quigley
Director, Ortolan
& Michi Girl
Age: 38. Eeew.

If I love a garment I wear it until it falls apart. Some of my clothes are
20 years old. I have started wearing heels this year and I love it. I wish I
had discovered them years ago. My favourite label is Marni.

Designers has a fine line to walk in regards to whom they design. Do they design for themself or for the customer or both. I guess the answer is easy for or brands but it is not so easy if you view it from the buyers perspective. I am so bold to say that as soon the piece hits the store its no longer about the designer. It’s only about the consumer. The Personality Collection theory is based on the following Slow fashion values; reuse, redesign, limited editions, quality fabrics, customizing, craftsmanship, limited editions and target group understanding.

Bianca Wiegard
Retail Mentor
Age 40

I go swimming  to clear my head and make room for fresh creative ideas and we started Fat for $6,000. Favorite label is Romance Was Born.

Cornel Wilczek
Composer/Music Producer
Age 35

Favourite fashion designer: I go through phases. At the moment, it’s probably Marc Jacobs. This decision is usually based on colour. I like his use of colour in menswear. It’s really quite fun. I think “fun” is also a key concept for me.

Daniel Pollock
Creative Director / Co-Founder Michi Girl
Age: 36

I once sold clip-on koalas at Princess Mary’s wedding in Denmark and my favourite labels are Whyred / J. Lindeberg / Bassike

Eve Morey
Actress
Age 26

I love the movie Annie Hall with Dianne Keaton – the film encompasses everything I love about fashion but with  a modern twist. I love clothes that are masculine and not conventionally feminine but when worn, creates it’s own sense of sexiness and femininity.