Bianca Wiegard
Retail Mentor
Age 40

I go swimming  to clear my head and make room for fresh creative ideas and we started Fat for $6,000. Favorite label is Romance Was Born.

Cornel Wilczek
Composer/Music Producer
Age 35

Favourite fashion designer: I go through phases. At the moment, it’s probably Marc Jacobs. This decision is usually based on colour. I like his use of colour in menswear. It’s really quite fun. I think “fun” is also a key concept for me.

Daniel Pollock
Creative Director / Co-Founder Michi Girl
Age: 36

I once sold clip-on koalas at Princess Mary’s wedding in Denmark and my favourite labels are Whyred / J. Lindeberg / Bassike

Eve Morey
Actress
Age 26

I love the movie Annie Hall with Dianne Keaton – the film encompasses everything I love about fashion but with  a modern twist. I love clothes that are masculine and not conventionally feminine but when worn, creates it’s own sense of sexiness and femininity.

Fifth avenue shoe repair Spring 2010 collection withholds two contradicting themes.

First: very down to earth, holding soft colour tones and washed hand feel.  By over-dyeing garments in double weave linens, parachute poplins and cashmere jerseys our ambition has been to achieve a “close to earth” expression. We call this the human part of the collection.
Second: the complete opposite; a colourful fairytale landscape with multiflower patterns and shapes without boundaries. With extra everything we defy the minimalist and give you the maximalist. A strong floral and eccentric palette of vibrant colours constitute our surreal, beautiful and alien part of the collection. This is the non human part of the collection.

The two elements co-exists in the same way flower and weed nurture from the ground – needing each other to survive or to even exist.
We present this collection based on characters. We bring them out in the collection, each character explaining and telling their unique story. Combined they create a snapshot, a story of our every day life in which we all take a part in creating.

The storyteller an observing and interfering character, pushing and forcing us towards change and progression. Always with good intention. The collector a lover of things. He borrows your belongings, collects them, steals them and at the same time captures a little bit of you in his collection.  The peace maker once a warrior. Now he is older and wiser, not so aggressive as he once was. He wants to teach you to not make the same mistakes he once have made.

The traveller searches the truth, always looking for movement. The most important thing is to depart, not to arrive. The doll once human, too much in love with things. Now she has transformed into a non human fairytale object. The geisha a fairytale version of a human, easily mistaken for being evil. She is wise and observing, always following her tone.

For Europe’s Spring/Summer 2010, J.Lindeberg is exploring the dynamic and vibrant focal point of pristine tailoring and active sportswear.
– Although a true paradox to some, we see the bridging of fashion and function as one of our most important missions, says J.Lindeberg CEO, Stefan Engström. With a tradition in both tailoring and sports, it is quite natural that J.Lindeberg will be the one to launch the new ”Techno Couture” concept.
– Combining lightweight materials with woven/wool structures, blending cotton/wool garments with TechLinings and mesh, lining nylon garments with cotton and introducing waterproof/breathable/3-layer fabrics for dressed garments demonstrates a commitment to refreshed fabric combinations and execution. The mix of technologies and materials translates to a mix of experience for the brand. This collection is brimming with energy, elegance and eccentricity. And, most importantly, is still true to our Scandinavian heritage, says J.Lindeberg Artistic Director, Pierangelo D’Agostin.

The result is a new promise for an active life in style. The detailed “Rance Dressed Nylon Jacket”, the high pocketed “Bar- ret Super Drill Jacket” and super tailored, short length “Nixon Mini Dogtooth Jacket”, with slim “Paulie Mini Cotton Dogtooth Pants” will definitely stand out and do the job, each garment in this collection is tailored to move.

Women
The relaxed, glamourous atmosphere of 1930’s Deauville has inspired elegant pieces such as bias-cut flowing dinner dresses and a masculine, yet sensual, tuxedo jacket. Coco Chanel, with her elegant and casual sense of style as well as the ability to mix masculine and feminine pieces, has been a great influence in creating a fresh look still so relevant today. Sweaters with classic French stripes and a summer peacoat jacket in soft wrinkled linen are smart garments for a refined look.

For the more powerful edge, Filippa K has found inspiration in vintage French Elle magazines of the 1980’s where an energetic vibe dominated and women were portrayed as strong, free and athletic. The comfort of jersey fabrics has always been part of our design and this season we are re-discovering figure-hugging dresses in firm jersey, as well as corset tops and one-shoulder styles in bright colours and shiny materials.
To continue the power chic look, shoulders are an important focus. Hence, a distinct shoulder is seen on tailored jackets and coats as well as fine knits and evening jerseys. The exaggerated pagoda style shoulders gives edge to a sharp chic coat as well as a tuxedo jacket.

Pantsuits in different versions are in focus this season; in washed silk with rolled up sleeves for daytime, strapless, shiny jersey style for partying and printed chiffon with wide flowing legs for evening elegance.

Prints are feminine, either abstract with uneven spots in summery colours or graphic and delicate. As we cannot seem to get enough of stripes, two-tone stripes can be found on jersey tops, knitwear and even vertical stripes for summer dresses.
Colours are bright and vibrant, with Royal Blue, Coral Pink, Sunshine Yellow, Turquoise and Jewel Green, set against a backdrop of greys, beiges, navy, white & black.

Men
Florida of the 1980’s with its easy-going mood and breezy feel has been a major source of inspiration. The juxtaposition of masculinity, lightness and playfulness in colour and cut, gives a look that is sensual yet manly and relaxed with a hint of glamour. Softly tailored suits mixed with casual t-shirts and espadrille style shoes sums up the mood.

To get that crumpled laid back look, most of the fabrics are pre-washed. The casual look can be found on cotton summer suits, as well as shirts ranging from classic white styles with rolled up sleeves to brighter tropical check patterns and sand washed silk. Jersey tops are either relaxed pastel t-shirt styles with generous necklines and button fronts or more sophisticated with collars and detailing. Linen is a summer favourite, ranging from sloppy knits and jersey tops to elegant summer suits.

Colours are unusually bright and fun, infusing energy into classic pieces. Tones ranging from Swimming Pool Turquoise, Spearmint Green, Candy Pink to Canary Yellow are set against a backdrop of neutral beiges, greys, navy, black and white.

Starting Boxing Day Swensk’s annual sale starts. To be able to see whats on sale and to reserve your size, you need to be on our mailing list. Once you are on our mailing list you will receive a log-in and password for the reserved area. If you are not on our mailing list but would like to get updates of new stock and sales, please register on swensk.com “Want to be in the know?”. Women’s sales are located in Melbourne’s GPO until 31 December 2009. 2010 the women collection wiol return to our flagship on 230 Little Collins Street.

17-24 December
Our womens collection makes a guest appearance…

Yes. We have made the decision to move all our womens stock over to Melbourne’s GPO in the week leading up to Christmas. We hope to introduce Swedish international fashion labels to a whole new audience whilst re-connecting with our loyal customers in a festive, albeit temporary, environment.

Please note that the mens line will remain at Shop 1, 230 Little Collins Street. To make Christmas shopping a little easier for you, we will have our whole range of stock and sizes out in both stores and complimentary gift wrapping service is also available.
Come join us for a drink at our GPO store after 5.00 pm on Friday 18th December

26-31 December
Swensk – Mens & Womens on SALE!

The words “sales” and “discounts” are not in Swensk’s store vocabulary and although disappointing to some, for us, the dedication to slow fashion exceeds quick money.

However, due to our huge range, we will need to remove a lot of stock to make way for our new collection in early 2010. So if you’re a fan of sales, and you’re a fan of Swensk then HAPPY HOLIDAYS!

For all of our loyal customers, as a sign of appreciation for your support over the past 18 months, we at Swensk want to make your holiday shopping just a little bit easier. If you come in before the 25th of December, we will be able to show you what stock will go on sale and hold it for you so that you don’t have to wait in line on Boxing Day.

Womens sale stock will be located at Melbourne’s GPO
Mens sale stock will be located at Shop 1, 230 Little Collins Street

More information and web links to follow in the coming week so stay tuned!